Moussa Beidas

Moussa Beidas

Partner and AI Lead, PwC Middle East
Workshop
Tokenomics, AI agents and what happens when intelligence gets cheap
Workshop description
AI is getting cheaper to use. The choices around it are not getting simpler. Which work deserves a frontier model? Where is a smaller model enough? When does an agent create value, and when does it create cost, risk or a new bottleneck? This workshop turns those questions into a live decision game. Your table gets an Intelligence Budget and a business to run. You will allocate machine intelligence, decide where human judgment matters, then adapt as prices fall, agents gain autonomy and the system starts to behave differently. The point is not to spend the least. It is to get the most value from the intelligence you use. You will leave with a practical framework for allocating, routing and governing AI in your own organization, and a sharper question to take back to work: if machine intelligence becomes abundant, what becomes scarce? Hosted by Ben Lingwood, Moussa Beidas, Jesko von den Steinen.
About
Moussa
Moussa Beidas is a visionary AI and transformation leader dedicated to advancing the responsible use of technology to solve complex challenges and create lasting impact. As a Partner at PwC Middle East and the firm's AI Go-to-Market Lead, he works with governments and enterprises to shape AI strategies, accelerate innovation, and build future ready organizations. With deep expertise in generative AI, governance, and digital transformation, Moussa is helping define what the next era of human centered AI can achieve.
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