René Massatti
In this workshop, we'll explore how AI tools—and especially proper prompt engineering—can enhance human-centered design. Focusing on problem framing, empathy, and ideation, participants will learn to co-create with AI, using tailored prompts to uncover insights, understand user needs, and generate innovative solutions. In a closing discussion we will address the challenges and opportunities of shadow AI use in organizations.
René is an innovator and educator who leverages emerging technologies and societal trends to benefit humanity. He co-founded startups early on and later integrated advanced innovation frameworks into corporate environments. With over 20 years’ experience, he has led 500+ workshops worldwide and consulted on innovation & human centered design. He is also an adjunct lecturer for trend-based innovation at HWZ Zurich, WU Wien & the Executive Academy.
Meet
René
at TEDAI
The exclusive TED Conference in Europe, dedicated to Artificial Intelligence.
